What Is the Lumi Blush Balayage Trend? (2025)

There’s a new trending term in the world of hair, and it’s causing a touch of confusion among beauty experts. We all know Lumi Blush as the L’Oreal liquid blush ($15) packed with glowy gorgeous pigment. But as a trending hair term, we’re actually talking about face-framing balayage highlights.

Featured Experts

• Min Kimis a colorist and balayage specialist
• Michelle Hong is a hair expert and founder of NYC the Team Salon

Toni & Guy Debut Lumi Blush Balayage

The international chain of hairdressers and salons, Toni & Guy, created their own custom balayage package that combines a luxury hair therapy experience with balayage and a bonding treatment. Designed to illuminate your face, the Lumi Blush balayage technique utilizes expert-picked shades hand-painted around your face, perfectly framing your best features.

This is a custom package, so if you’re seeing this term come up a lot in the world of hair care, you’d have to schedule an appointment with Toni & Guy to receive this service. But if you’re interested in the face-framing effect, we have just the ticket!

Face-Framing Balayage Is Perfect for Summer

Face framing balayageis an instant refresh, but it requires a careful hand and expert eye to achieve. “The color should be brighter around the face while maintaining depth throughout the interior for dimension and longevity,” says colorist and balayage specialist, Min Kim. “To achieve a seamless blend, the colorist should have tension control while painting to customize the placement.”

And while Lumi Blush Balayage might be a suddenly trending term, you can rest assured that balayage is an ever-popular look that won’t go out of style any time soon.

Michelle Hong, hair expert and founder of NYC the Team Salon, explains that these hand-painted highlights are so popular, she actually specializes in them. “Balayage is still a technique that is much used. I personally only specialize in balayage and create various looks by hand painting all the highlights,” she says. “With balayage, the highs and lows of light and dark can be accentuated as you can paint exactly where the hair falls around the face frame and layers.”